Telefónica at Mobile World Congress 2017

Telefónica at Mobile World Congress 2017

Last week Mobile World Congress 2017, the world’s largest gathering for the mobile industry was held, where Telefónica made important announcements, and the main topic was AURA, a new model of relationship with our customers based on cognitive intelligence.

On February 26 Telefónica lived a milestone in its history. Our president, José María Álvarez-Pallete, together with Chema Alonso, Telefónica CDO and ElevenPaths Chairman, presented AURA, a pioneering way in the industry to interact with customers based on cognitive intelligence. AURA will enable users to manage their digital experiences with the company and control the data generated by using Telefónica’s products and services in a transparent and secure manner.

Other important announcements were made during the Mobile World Congress 2017,

ElevenPaths’ Top Management was present in several serminars and panels. Pedro Pablo Pérez, CEO of ElevenPaths, took part in the seminar “A Mobile Identity Solution To Streamline Public And Private Institution’s Delivery Of Digital Services“, giving the speech “How companies are implementing mobile identity solutions?“. In addition, Óscar Mancebo, Telefónica Head of Mobile Connect, participated in the Mobile Connect seminar “How Global Brands Are Protecting Consumers And Reducing Fraud“, and took part in the expert panel “The Future of Identity“.

If you want to know more about the congress, you can read all the announcements made by Telefónica at Mobile World Congress 2017, see the best moments in images and the complete presentation of AURA.

Summary Telefónica at MWC 2017

Online Clipping

EL PAÍS
Telefónica crea AURA, su cuarta plataforma, para revolucionar la relación con el cliente
http://elpais.com/eventos/2017/02/26/mwc/1488126021_770163.html

ABC
Así será Aura, la Cuarta plataforma de Telefónica para que los usuarios gestionen su vida digital
http://www.abc.es/tecnologia/redes/abci-sera-aura-cuarta-plataforma-telefonica-para-usuarios-controlen-datos-201702261826_noticia.html

FINANCIAL TIMES
Telefónica makes push into artificial intelligence
https://www.ft.com/content/9f9eae8a-fc4e-11e6-96f8-3700c5664d30

TELECOM PAPER
Telefonica launches AI-powered Aura digital assistant
https://www.telecompaper.com/news/telefonica-launches-ai-powered-aura-digital-assistant–1185618

TICbeat
Chema Alonso en defensa de AURA: no es un negocio para vender datos
http://www.ticbeat.com/seguridad/chema-alonso-en-defensa-de-aura-no-es-un-negocio-para-vender-datos/

El Confidencial
Confesiones del ‘gurú’ de Telefónica: “No somos enemigos de WhatsApp ni Google”
http://www.elconfidencial.com/tecnologia/2017-03-01/mobile-world-congress2017-telefonica-cuarta-plataforma_1340345/


facebooktwitterlinkedinmail