The Tool for Social Networks Intelligence

Social networks have become an important source of intelligence that can be used to support the decision-making processes of different business areas within organisations. Aldara provides actionable intelligence by giving the answers that analysts require.

Aldara is:

  • Intelligence: by providing the required insights to make decisions.
  • Vision: by presenting what is actually happening on social networks.
  • Precision: by focusing in what really matters and removing the remaining noise.
  • Discovery: by identifying new opportunities and risks within social networks.
  • Understanding: by analyzing how people interact to map the underlying structure of conversations.


  • Automatically remove the noise and spam to really understand the reach of any conversation or crisis.
  • Measure the impact of any profile or influencer and discover how they can help your brand.
  • Evaluate the relationships of any profile to clearly identify the communities they participate in and the topics that matter to them.
  • Contextualize profiles to better understand the risk they pose to your company.


Aldara is being used by analysts facing different challenges, such as:

  • Profile contextualization: understanding profiles and identify the groups they belong to.
  • Deep conversation analysis: understanding how users interact with each other as a means of identifying the core of a conversation and sifting through the remaining noise.
  • Influencer identification and analysis: discovering new influencers by topic and evaluating the real impact of known ones.
  • Market research: analysing competitors, discovering relevant markets and identifying the most important players in each one of them.
  • Risk evaluation: identifying the groups and actors behind campaigns and analyzing their past behavior in order to evaluate the risk of a potential attack.